Big used to matter. . . and then small happened. Enron (big) got audited by Andersen (big) and failed (big). American Airlines (big) is getting creamed by Jet Blue (smaller and way faster). Today, little companies often make more money than big companies. So why are so many people still stuck on “big is better”?

Seth Godin is famous for fans who are focused, connected, and dissatisfied with the status quo. His books, blog posts, magazine articles, and speeches have inspired entrepreneurs, marketing people, innovators, and managers around the world. Small Is the New Big collects the best short pieces from his pioneering blog, ranked #70 in worldwide readership. It also includes his most popular columns from Fast Company magazine and several of his short e-books.

Always stimulating, never predictable, Godin continues to change the way we think about marketing, work, and change itself.

PRAISE FOR THE AUDIO EDITION:

"This audiobook will last all year, or perhaps, a lifetime. Godin is a skilled and dynamic presenter, and his originality and spontaneous style come across perfectly in audio. Whether two sentences or 20 minutes, the topics provide thought exercise for anyone interested in the culture of innovation.
      —Audiofile (Earphones Award Winner)

Audiobook   Abridged; 7 ˝ hours on 6 CDs
(978-1-59887-056-5) 1-59887-056-4 (CD) Small Is the New Big by Seth Godin


SETH GODIN is the author of several international bestsellers including Purple Cow and All Marketers Are Liars. He is also the editor of The Big Moo, an unprecedented collaboration of 33 of the world’s smartest business thinkers. His blog, www.SethGodin.com, is a daily must-read for countless movers and shakers. A renowned public speaker, he was founder and CEO of Yoyodyne.